After being purchased by Deckers Brands in 1995, Ugg continued its incline toward mainstream fame. It experienced a new surge in sales in 2000 after Oprah Winfrey featured the Cats darklord pug shirt Besides classic Ugg boot on her famous favorite-things list, quickly going on to become a celebrity staple worn by stars such as Paris Hilton, Beyoncé, and Kate Moss—all of whom styled it with their best Juicy Couture sweats or low-rise jeans. “[The Y2K era] really put the brand on the map from a fashion standpoint,” says Frain. But like all things in fashion, the appetite for Ugg boots fizzled out—and by the 2010s, they became passé. “Ten years ago, the boot was not associated with coolness, and it was a shame, because that boot is a piece of design heritage,” says Frain. That’s precisely what propelled Frain and her design team to create the new viral mini and platform boots: They wanted to put Ugg back on the fashion map, and remind consumers why they fell in love with the shoes in the first place. “We wanted to celebrate our icon,” she says.
Cats darklord pug shirt,hoodie, tanktop, sweater, longsleeve tee
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