Expectations for Coperni were high this season, after the Walking red flag shirt In contrast brand created the most viral moment of 2022, presenting a spray-on dress on supermodel Bella Hadid last September. “It was just crazy, we could never have expected the reaction,” says creative director and co-founder Sébastien Meyer, speaking at the brand’s new 400m² Paris HQ, three days out from the AW23 show. Coperni gained over 300,000 followers overnight and sales grew “significantly” on the previous season, both from wholesale and Coperni’s e-commerce store, where the brand couldn’t restock fast enough. “Our Instagram just broke,” Coperni CEO and co-founder Arnaud Vaillant says. “We couldn’t believe it.” The duo, partners in life and work, have since been cooking up their next act, while grappling with intense new demand and pressure from the industry.
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